The International Convention for Wedding Fraternity (ICWF) conceptualized in wake of some recent developments that openly challenged the existing criteria and norms of wedding planning industry. The transitions presented a set of opportunities that needed to be addressed in a strategic manner. ICWF presents a forum where pioneers, leaders, mature players, and fresh entrants get together to share their aspirations, accomplishments and achievements. They sit, talk, laugh, discuss, agree, disagree, strategize, and sketch out a framework that can act as a blueprint for future transformations. The headlines of these sessions are the priceless experiences and stories shared by some of the most innovative minds in wedding planning .